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Senior Marketing Manager - FMCG

Panama City Permanente Descripción de Vacante
Lead and drive strategic brand growth across the region by building strong brand equity, developing impactful marketing strategies, and executing a robust innovation agenda, while acting as a key growth enabler by translating consumer insights into actionable strategies that strengthen brand performance, accelerate demand, and shape a competitive 3-5 year vision.

Added 20/05/2026

  • Lead and drive strategic brands growth across LATAM
  • Advanced proficiency in English

Sobre nuestro cliente

Global FMCG company.

Descripción

  • Define and lead the mid- and long-term brand strategy, ensuring consistency, coherence, and strategic alignment across LATAM markets.
  • Design and prioritize core marketing pillars that drive sustainable growth and long-term brand value creation.
  • Own brand positioning, portfolio and product architecture, and packaging guidelines aligned with brand equity strategy.
  • Build and govern the regional Brand Playbook (purpose, narrative, distinctive assets, execution guidelines) to ensure differentiation and creative excellence.
  • Lead integrated brand strategy and campaigns (ATL, BTL, PR) with clear KPIs, collaborating closely with Sales, CSP, Digital & E-commerce, and external partners.
  • Drive consumer- and data-led decision-making, oversee innovation pipeline and annual brand agenda, and manage budget, P&L, ROI, and team development.

Perfil buscado (Hombre / Mujer)

  • Bachelor's degree in Marketing, Business Administration, Communications, or Industrial Engineering.
  • 10+ years of experience in FMCG/CPG, brand marketing, and portfolio management.
  • Proven track record managing P&L, Net Revenue Management, margins, and ROI.
  • Strong experience leading 360° campaigns, innovation initiatives, and agency management.
  • Advanced proficiency in market research tools such as NIQ and Kantar.
  • Experience working with distributor-based business models.
  • Minimum 3 years of experience leading and developing teams.
  • Advanced proficiency in English and Spanish is required; Portuguese is a plus.
  • The candidate must be based in Panama City.

Qué ofrecemos

  • Take ownership of high-visibility brands with regional reach and global ambition.



Ingresar referencia para vacante
JN-052026-7021657

Descripción de la vacante

Sector
Mercadotecnia
Sub Sector
Brand Management
Industria
FMCG (Fast Moving Consumer Goods)
Localización
Panama City
Tipo de contrato
Permanente
Referencia de la vacante
JN-052026-7021657